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A shocking Russian network of Japanese cuisine restaurants, which is developing a franchise business, entered Kazakhstan. On New Year's Eve, the delivery of "Yobidoyobi" sushi opened in Almaty. Translated from Japanese, the name means "Day of the week - Saturday!" The company proposes to treat the name with humor and it is aimed at young people. AdIndex Asia found a franchisee and asked to tell why he chose this brand and how he plans to develop business in Kazakhstan.
The franchise, which literally blew up the food delivery market in the city of Krasnoyarsk, rocked media and regulatory agencies across Russia, now is in Kazakhstan. Franchisee Mikhail Kopiyko has been working in the HoReCa segment for a long time, developing the direction of healthy eating. He owns home delivery services In Kazakhstan for proper nutrition - Organic Monsta, focused on the mass market and Hello Food, focused on businessmen. Sushi delivery is an experiment, a little hooligan, but promising, Mikhail is sure.